Connecting University Circle
Brought to You by PNC

Share This

Close

« back to news list

Rethink existing transportation systems with Transportation Demand Managemen

Posted August 17, 2017 in Articles

Author: Paul Mackie

Jeffrey Tumlin is a leading thinker – a mover-and-shaker – on incorporating “transportation demand management” principles into the many ways planners are rethinking the ways we’ve built our cities.

I didn’t attend the Association for Commuter Transportation’s recent annual conference in New Orleans, but several of our readers told me how his keynote speech was inspiring that I had some followup questions. Here are his answers, which I think are very compelling ideas for business and city leaders and planners to easily grab onto and should show TDM experts how they can proceed with exciting ideas to apply to their own communities.

(Tumlin is principal and director of strategy at planning consultant Nelson/Nygaard. One of his most-recent projects was to help Oakland start a department of transportation. He said one of his guiding philosophies was that a DOT is not about building more roads because that only “works for about five minutes, until people ask ‘why not move to the bigger house five minutes farther away?’ He said the way to run a DOT is to collect and use really smart data to see how re-engineering solutions can happen within existing infrastructure. Sounds a lot like TDM, right?)

Mobility Lab: When cities have nowhere to expand and they’re out of space to build big infrastructure projects, how do you see TDM as the best and most cost-effective option?

Jeffrey Tumlin: Infrastructure is supply-side economics. TDM is demand-side. Too much emphasis on either side causes problems. Successful cities and companies provide a careful balance between the two, knowing that TDM’s job is to help us make the most efficient use of our capital investments. For cities that want to grow – and don’t want to rip out neighborhoods for new highways – TDM is an essential tool for moving more people in the same amount of road space.

Fixed transit has so many problems and needs to up its game. How should TDM get into that game?

Thriving high-capacity transit is essential for the economic future of cities, and becomes even more so as autonomous vehicles enter the market. But in their current form, conventional public transit agencies are a failed business model. They have no control over their operating environment (streets), they are not allowed to capture the value they create, and they rarely measure what they’re best at.

As technology and demographics change, public transit agencies make sense only in partnership with cities and developers. This doesn’t necessary mean organizational restructuring, but it does require an attitude shift by all the players. TDM can help transit by making it more efficient and relevant. Columbus, Ohio recently realized that it’s cheaper to give all downtown employees free bus passes than it is to build parking for those employees. But such a deal only works if cities, businesses, and transit collaborate, and only if they think like TDM people think.

How should TDM and transit get into the AV game?

AVs are going to require a more radical attitude shift by transit agencies if they hope to survive. Once Uber and Lyft eliminate their drivers, they’ll cost about the same per mile as driving yourself, and most urban trips will cost about the same as bus fare. Why on earth would anyone wait for the bus if a driverless Uber offers door-to-door convenience and far higher quality? While congestion-protected buses in Seattle are thriving, like urban rail in most regions, Uber and Lyft are already creating a drop-off in bus ridership where transit is stuck in congestion.

Some agencies are adapting by eliminating poorly performing routes and replacing that coverage with subsidized TNCs [transportation network companies, like Uber and Lyft]. But a dirty secret in the transit industry is the cost of retiree healthcare and pensions, which is paid in part by contributions from the current workforce. Lose too many of today’s workers, and those retirement packages go bankrupt. How many public transit agencies will enter the service-cut death spiral before most riders flee? And what happens to city street and highway congestion when every 80-passenger urban bus is replaced by 20 to 80 driverless Ubers?

Most transit agencies will ignore the problem until it is too late, like the taxi industry did [with TNCs]. A few savvy ones will recognize that their survival requires new leadership and partnerships, and they’ll be spurred on by cities, who know that an unregulated AV future is a disaster for their economies. This means recognizing that the best urban market for AVs is bus rapid transit (BRT), because we already have the computing power to allow high-capacity AV buses to operate safely in dedicated rights of way. It means seeing that AV BRT can operate every two minutes, 24 hours a day, at nearly no marginal cost, and move 10 times as many people per lane as a fleet of Google pods.

It also means understanding that the job category “bus driver” will not exist 20 years from now – any more than “elevator operator” does today. Transit agencies and labor may prefer to avoid this reality, but avoidance today means a lot of people will lose their livelihoods and pensions some years from now. The technological shift will happen slowly enough that thoughtful leadership now can ensure no one is thrown into poverty, and that transit takes on a new primary role of delivering real capacity in dense urban corridors.

TDM planners can help cities and transit agencies avoid the nightmare scenario by doing what we do best: Bringing people together, explaining how different scenarios play out, and asking what capital investments and management techniques result in the best outcomes.

You mentioned something along the lines that people who ride bikes aren’t better than other people, they are just using up less geometric space. Why does that seem like a difficult concept to grasp for people who don’t ride bikes (and maybe some who do)?

The whole simplistic bikes versus cars war seems to arise from three key sources:

First, there is our tendency toward “object” thinking versus “systems” thinking. If I’m in a car, and there is a slow cyclist in front of me, I could wish that she would go “away” and not delay me, ignoring the fact that if she weren’t on a bike she’d likely be in a car and cause me even more delay. Transport is a complex system, and the secondary impacts of transport investments can be even greater than the primary impacts.

Second is self-involvement. In the case of Columbus, or downtown Boulder, it was clear that it was cheaper to offer free transit passes to all downtown employees than it was to build additional parking for those who drive. So even if I want to drive every day, it’s cheaper for me to pay other people not to drive than it is for you to build me a parking space.

Third is what is awkwardly called “othering.” The events in Charlottesville this week offer an extreme picture of how we can define people by identity categories and thereby reject our common humanity. Saying “we shouldn’t build bike lanes because cyclists never stop at stop signs” is far less extreme than “immigrants are thugs,” but these statements are rooted in a belief that some people – “cyclists,” “immigrants,” “African-Americans” – are a different brand of human. Not like me. Not deserving of full participation in the social contract. I am not a “cyclist,” but I am someone who sometimes rides a bike when I’m not in a car or bus or on foot.

Anything else to add?

As TDM professionals, our task is to focus on people, and their choices, not infrastructure. So we have to understand human psychology, desires, and fears. We offer a path out of these destructive, dehumanizing debates.

Original Article: https://mobilitylab.org/2017/08/17/redesign-rethink-u-s-s-existing-transportation-tumlin/?utm_source=%2523117+-+September+1%252C+2017&utm_campaign=%2523117&utm_medium=email

Temporary road closures will occur on Wade Oval Drive and East Boulevard for The Leukemia & Lymphoma Society's Light the Night event on...

Temporary road closures will occur on Wade Oval Drive and East Boulevard for The Leukemia & Lymphoma Society's Light the Night event on Sunday, October 6. Visit our Traffic Alerts page (link in bio) for more information. Learn more about Light the Night at https://www.lightthenight.org/events/clev...

Temporary road closures will occur on Wade Oval Drive and East Boulevard for The Leukemia & Lymphoma Society's Light the Night event on Sunday, October 6. Visit our Traffic Alerts page (link in bio) for more information. Learn more about Light the Night at https://www.lightthenight.org/events/cleveland

Thursday, October 3 2024 | 10:08am

⚠️ Traffic Alert: This Saturday, October 5, the City of Cleveland will be resurfacing Chester Avenue, between MLK Jr. Drive and Sto...

⚠️ Traffic Alert: This Saturday, October 5, the City of Cleveland will be resurfacing Chester Avenue, between MLK Jr. Drive and Stokes Boulevard, as part of the Circle Square project construction. This will be a one day closure with work taking place between 7 a.m. and 7 p.m. Visit our Traffic ...

⚠️ Traffic Alert: This Saturday, October 5, the City of Cleveland will be resurfacing Chester Avenue, between MLK Jr. Drive and Stokes Boulevard, as part of the Circle Square project construction. This will be a one day closure with work taking place between 7 a.m. and 7 p.m. Visit our Traffic Alerts page (link in bio) for more information.

Wednesday, October 2 2024 | 10:06am

Don’t “ghost” active transportation in October! Try walking, biking or taking transit to get to work, school or other destination...

Don’t “ghost” active transportation in October! Try walking, biking or taking transit to get to work, school or other destinations, and log your trips on Gohio Commute to participate in NOACA's “Lake Eerie” Challenge – go to http://Gohiocommute.com to learn more!

Don’t “ghost” active transportation in October! Try walking, biking or taking transit to get to work, school or other destinations, and log your trips on Gohio Commute to participate in NOACA's “Lake Eerie” Challenge – go to http://Gohiocommute.com to learn more!

Tuesday, October 1 2024 | 10:04am

⚠️ Traffic Alert: Please be advised that sections of Circle Drive intersecting with Cornell Road will be closed from Monday, Sept. ...

⚠️ Traffic Alert: Please be advised that sections of Circle Drive intersecting with Cornell Road will be closed from Monday, Sept. 30, through Friday, Oct. 11, for network fiber trenching. Work will occur between 7 am and 5 pm. Traffic detours will be in effect during this time.

⚠️ Traffic Alert: Please be advised that sections of Circle Drive intersecting with Cornell Road will be closed from Monday, Sept. 30, through Friday, Oct. 11, for network fiber trenching. Work will occur between 7 am and 5 pm. Traffic detours will be in effect during this time.

Friday, September 27 2024 | 12:30pm

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect ...

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect to use trails and roads during this casual-paced 7.5-mile ride. Register to attend using the link in our bio or visit: http://bit.ly/UC-Oct-Bike Requests for a fr...

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect to use trails and roads during this casual-paced 7.5-mile ride. Register to attend using the link in our bio or visit: http://bit.ly/UC-Oct-Bike Requests for a free bike rental can be made through Friday, October 4.

Thursday, September 19 2024 | 10:04am

Next week! Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm...

Next week! Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm via Zoom to hear updates on pedestrian safety in University Circle and share your road safety concerns. Register to attend using the link in our bio or visit http:/...

Next week! Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm via Zoom to hear updates on pedestrian safety in University Circle and share your road safety concerns. Register to attend using the link in our bio or visit http://universitycircle.org/projectyield

Thursday, September 12 2024 | 2:07pm

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect ...

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect to use trails and roads during this casual-paced 7.5-mile ride. Register to attend using the link in our bio or visit: http://bit.ly/UC-Oct-Bike Requests for a fr...

Join @universitycircle and @universitycirclepd for a FREE guided tour by bike to learn more about University Circle! Riders can expect to use trails and roads during this casual-paced 7.5-mile ride. Register to attend using the link in our bio or visit: http://bit.ly/UC-Oct-Bike Requests for a free bike rental can be made through Friday, October 4.

Wednesday, September 11 2024 | 4:05pm

Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm via Zoom t...

Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm via Zoom to hear updates on pedestrian safety in University Circle and share your road safety concerns. Register to attend using the link in our bio or visit http://university...

Join @universitycircle and @universitycirclepd for a Pedestrian Safety Advisory Meeting on Monday, September 16, 5:30-6:30pm via Zoom to hear updates on pedestrian safety in University Circle and share your road safety concerns. Register to attend using the link in our bio or visit http://universitycircle.org/projectyield

Thursday, September 5 2024 | 10:10am

⚠️ Traffic Alert: Wade Park Avenue will be temporarily closed between E. 111th Street and E. 115th Street on Saturday, September 7 ...

⚠️ Traffic Alert: Wade Park Avenue will be temporarily closed between E. 111th Street and E. 115th Street on Saturday, September 7 between approximately 9 a.m. to 9 p.m for the Community Heritage Street Fest. The event will take place from noon to 7 p.m.

⚠️ Traffic Alert: Wade Park Avenue will be temporarily closed between E. 111th Street and E. 115th Street on Saturday, September 7 between approximately 9 a.m. to 9 p.m for the Community Heritage Street Fest. The event will take place from noon to 7 p.m.

Wednesday, September 4 2024 | 2:08pm

Next week, the @cityofcleveland and @universitycircle will host pop-up events for Cleveland Moves, the city's 5-year multimodal transpo...

Next week, the @cityofcleveland and @universitycircle will host pop-up events for Cleveland Moves, the city's 5-year multimodal transportation plan. Join us to learn more and share your thoughts! Tuesday, September 3 12:00 p.m. - 2:00 p.m. Uptown - outside Plum Market Wednesday, September 4 12:00 ...

Next week, the @cityofcleveland and @universitycircle will host pop-up events for Cleveland Moves, the city's 5-year multimodal transportation plan. Join us to learn more and share your thoughts! Tuesday, September 3 12:00 p.m. - 2:00 p.m. Uptown - outside Plum Market Wednesday, September 4 12:00 p.m. - 2:30 p.m. Tinkham Veale University Center Project Website: https://www.clevelandohio.gov/cleveland-moves

Friday, August 30 2024 | 6:10pm

A Rumble Strip pilot project is currently underway to enhance pedestrian safety at the Martin Luther King Jr. Drive crosswalks intersec...

A Rumble Strip pilot project is currently underway to enhance pedestrian safety at the Martin Luther King Jr. Drive crosswalks intersecting with the Nord Family Greenway. While this pilot project is in place, community input will help evaluate the effectiveness of the rumble strips and determine if ...

A Rumble Strip pilot project is currently underway to enhance pedestrian safety at the Martin Luther King Jr. Drive crosswalks intersecting with the Nord Family Greenway. While this pilot project is in place, community input will help evaluate the effectiveness of the rumble strips and determine if they are making a positive impact. Share your feedback via an online survey: https://hubs.ly/Q02MLc5G0 - link also available in bio.

Tuesday, August 27 2024 | 3:10pm

With the start of fall semester in @universitycircle, all shuttle routes are back to operating on their normal schedule. Did you know t...

With the start of fall semester in @universitycircle, all shuttle routes are back to operating on their normal schedule. Did you know that the shuttles are free to ride and available to the entire community? View available routes and the location of shuttles in real-time using the Live Shuttle Trac...

With the start of fall semester in @universitycircle, all shuttle routes are back to operating on their normal schedule. Did you know that the shuttles are free to ride and available to the entire community? View available routes and the location of shuttles in real-time using the Live Shuttle Tracker on the uGO website (link in bio). The University Circle shuttles are operated by SP+. Please call or text the SP+ Dispatch Line at 216-368-6604 if you have any questions regarding shuttle service.

Monday, August 26 2024 | 6:08pm

⚠️ Traffic Alert: On Friday, August 23, the City of Cleveland will install temporary rumble strips on MLK Jr. Drive near Nord Famil...

⚠️ Traffic Alert: On Friday, August 23, the City of Cleveland will install temporary rumble strips on MLK Jr. Drive near Nord Family Greenway as a pilot project to enhance pedestrian safety. MLK Jr. Drive will be closed to cars from Jeptha Drive to Chester Avenue from approximately 9:30 a.m. to ...

⚠️ Traffic Alert: On Friday, August 23, the City of Cleveland will install temporary rumble strips on MLK Jr. Drive near Nord Family Greenway as a pilot project to enhance pedestrian safety. MLK Jr. Drive will be closed to cars from Jeptha Drive to Chester Avenue from approximately 9:30 a.m. to 3 p.m. Sidewalks will remain open for pedestrian use.

Thursday, August 22 2024 | 3:40pm

Functional streetlights are essential to visibility and pedestrian safety. If you notice streetlight outages in the University Circle a...

Functional streetlights are essential to visibility and pedestrian safety. If you notice streetlight outages in the University Circle area, do your part and report them on the University Circle website using the link in our bio.

Functional streetlights are essential to visibility and pedestrian safety. If you notice streetlight outages in the University Circle area, do your part and report them on the University Circle website using the link in our bio.

Wednesday, August 21 2024 | 9:05am

With students beginning to return in @universitycircle, we would like to reiterate the importance of safe driving: • Drive at or bel...

With students beginning to return in @universitycircle, we would like to reiterate the importance of safe driving: • Drive at or below the speed limit • Yield to people crossing at intersections and marked crosswalks • Stop well before crosswalks to allow other drivers to see pedestrians

With students beginning to return in @universitycircle, we would like to reiterate the importance of safe driving: • Drive at or below the speed limit • Yield to people crossing at intersections and marked crosswalks • Stop well before crosswalks to allow other drivers to see pedestrians

Monday, August 19 2024 | 12:01pm

A reminder that temporary traffic changes for student move-in are ongoing. Beginning tomorrow, Tuesday, August 20 through Sunday, Augus...

A reminder that temporary traffic changes for student move-in are ongoing. Beginning tomorrow, Tuesday, August 20 through Sunday, August 25, Murray Hill Road will be one-way westbound between Cornell Road and Adelbert Road.

A reminder that temporary traffic changes for student move-in are ongoing. Beginning tomorrow, Tuesday, August 20 through Sunday, August 25, Murray Hill Road will be one-way westbound between Cornell Road and Adelbert Road.

Monday, August 19 2024 | 11:55am

⚠️ Traffic Alert Update: Please be aware that changes have been made to the roadway plans for CWRU's student move-in. From August 1...

⚠️ Traffic Alert Update: Please be aware that changes have been made to the roadway plans for CWRU's student move-in. From August 15 to 25, E. 115th Street will be one-way northbound, except on Sunday, August 18, when it will be one-way southbound. Additionally, from August 20 to 25, Murray Hill...

⚠️ Traffic Alert Update: Please be aware that changes have been made to the roadway plans for CWRU's student move-in. From August 15 to 25, E. 115th Street will be one-way northbound, except on Sunday, August 18, when it will be one-way southbound. Additionally, from August 20 to 25, Murray Hill Road will be one-way westbound between Cornell Road and Adelbert Road. Visit uGO's traffic alert page (link in bio) for more information.

Wednesday, August 14 2024 | 3:31pm

⚠️ Traffic Alert: Temporary road closures and detours will be in place for Little Italy’s Feast of the Assumption between Thursda...

⚠️ Traffic Alert: Temporary road closures and detours will be in place for Little Italy’s Feast of the Assumption between Thursday, August 15 and Sunday, August 18. Visit uGO's traffic alert page (link in bio) for more information.

⚠️ Traffic Alert: Temporary road closures and detours will be in place for Little Italy’s Feast of the Assumption between Thursday, August 15 and Sunday, August 18. Visit uGO's traffic alert page (link in bio) for more information.

Tuesday, August 13 2024 | 9:06am

Save the date for next month's Great Cycle Challenge Community Ride - an approximately 10-mile bike ride around the Circle and nearby n...

Save the date for next month's Great Cycle Challenge Community Ride - an approximately 10-mile bike ride around the Circle and nearby neighborhoods supporting childhood cancer research at @uhrainbow. Learn more and register to ride using the link in our bio or the image QR code.

Save the date for next month's Great Cycle Challenge Community Ride - an approximately 10-mile bike ride around the Circle and nearby neighborhoods supporting childhood cancer research at @uhrainbow. Learn more and register to ride using the link in our bio or the image QR code.

Thursday, August 8 2024 | 9:03am

🚨 TRAFFIC ALERT: The City of Cleveland's project to restore Hessler Court begins today, Monday, July 22, and is expected to last thr...

🚨 TRAFFIC ALERT: The City of Cleveland's project to restore Hessler Court begins today, Monday, July 22, and is expected to last three weeks. Terrace Construction, the project contractor, will be removing all deteriorating wood blocks and replacing them with new wood blocks to preserve the road's...

🚨 TRAFFIC ALERT: The City of Cleveland's project to restore Hessler Court begins today, Monday, July 22, and is expected to last three weeks. Terrace Construction, the project contractor, will be removing all deteriorating wood blocks and replacing them with new wood blocks to preserve the road's historic character. During the project, Hessler Court will be fully closed, and Hessler Road will serve as a two-way street for local access only. Hessler Court is believed to be the only remaining Cleveland street with wood block paving and is listed on the National Register of Historic Places.

Monday, July 22 2024 | 3:04pm

There's a new e-bike and e-scooter in town! @veomobility was recently introduced as a new shared mobility company operating in Clevelan...

There's a new e-bike and e-scooter in town! @veomobility was recently introduced as a new shared mobility company operating in Cleveland, joining existing operators - Bird and Lime. Take advantage of their offer for first-time riders in Cleveland: Use code "RIDECLE" for $10 ride credits (valid unt...

There's a new e-bike and e-scooter in town! @veomobility was recently introduced as a new shared mobility company operating in Cleveland, joining existing operators - Bird and Lime. Take advantage of their offer for first-time riders in Cleveland: Use code "RIDECLE" for $10 ride credits (valid until 08/30/24). For more information, visit the City of Cleveland's Shared Mobility page: http://clevelandohio.gov/shared-mobility.

Monday, July 22 2024 | 9:04am

Gorgeous weather and a great turnout for this morning’s community bike tour in the Circle!

Gorgeous weather and a great turnout for this morning’s community bike tour in the Circle!

Gorgeous weather and a great turnout for this morning’s community bike tour in the Circle!

Sunday, July 21 2024 | 12:38pm

Experience a close call? Please report it to us! uGO supports a proactive approach to road safety by prioritizing ongoing feedback from...

Experience a close call? Please report it to us! uGO supports a proactive approach to road safety by prioritizing ongoing feedback from people on our roads. Use the following link to report “close call” road incidents that you experience or witness: bit.ly/reportclosecalls

Experience a close call? Please report it to us! uGO supports a proactive approach to road safety by prioritizing ongoing feedback from people on our roads. Use the following link to report “close call” road incidents that you experience or witness: bit.ly/reportclosecalls

Friday, July 19 2024 | 2:00pm

Hosting an event in University Circle? Simplify your guests' journey and accommodate all modes of transportation with uGO's "Getting He...

Hosting an event in University Circle? Simplify your guests' journey and accommodate all modes of transportation with uGO's "Getting Here" communication tips. 🚴 uGO Bike Rack Map: ugointhecircle.com/bikeracks 🅿️ uGO Interactive Parking Map: ugointhecircle.com/parking

Hosting an event in University Circle? Simplify your guests' journey and accommodate all modes of transportation with uGO's "Getting Here" communication tips. 🚴 uGO Bike Rack Map: ugointhecircle.com/bikeracks 🅿️ uGO Interactive Parking Map: ugointhecircle.com/parking

Friday, July 12 2024 | 2:01pm

🚨 TRAFFIC ALERT: The Pan-American Masters Games (@clemasters2024) is hosting a criterium bike race around Wade Oval on Monday, July ...

🚨 TRAFFIC ALERT: The Pan-American Masters Games (@clemasters2024) is hosting a criterium bike race around Wade Oval on Monday, July 15. Road closures will be in effect from approximately 8:00 a.m. to 2:00 p.m. These closures will impact parts or all of the following streets: East Boulevard, Jepth...

🚨 TRAFFIC ALERT: The Pan-American Masters Games (@clemasters2024) is hosting a criterium bike race around Wade Oval on Monday, July 15. Road closures will be in effect from approximately 8:00 a.m. to 2:00 p.m. These closures will impact parts or all of the following streets: East Boulevard, Jeptha Drive, Wade Oval Drive, E. 108th Street, and Hazel Drive. Visit the uGO Traffic Alert page for more information: ugointhecircle.com/alerts or use the link in our bio.

Thursday, July 11 2024 | 8:01am

Stay Connected

Sign up to receive alerts and/or uGO's seldom email communications.

Calculate Your Commute

How much are you spending on your way to work?

Show Me

Stay Connected! Sign up to receive transportation alerts and stay up to date on uGO news.

Photo Gallery

1 of 22